Week 2

Question 1

I selected Nike as the brand I'm reviewing. Nike's value proposition is that they are based in Eugene which is unique because it's the only really big brand that comes from Oregon or was founded here. Their business model is to produce footwear that preforms well fro many different applications, such as running and a variety of sports including football and soccer.  Some things people are saying on twitter are: "time to take these bad boys out for a winter run," I was wondering if the Nike flyknit is available in toddler shoe sizes?" and, "Just completed my 300th run. I started running in November 2012." Most of the comments were positive, but Nike didn't have the toddler shoes that the woman was asking about. If I was the brand manager I would encourage those that posted or commented positive things ( which Nike didn't do) and I would deal with questions like the one above by saying that the shoes the woman was looking for weren't available but  we would try to get them out in the next production rollover. Or find a shoe similar to what she is looking for and post a link.

Question 2

I watched a video ad about BMW and their new 7 series car. It opened with the line "the best way to tell the future is to create it," and I thought it was brilliant. The commercial then continued to to show all the new modifications to the 7 series car. It has a lighter frame and some really impressive technology that make the car seem futuristic. The marketing challenge for BMW was to show how their product was worth all the extra money they were asking for it as opposed to their competitors. They overcame this challenge by having a killer opening line and showing the amazing technology that really makes them stand out. From this ad I learned how powerful an opening phrase can be and how it can set the tone for the rest of the commercial. That if you open with something inspiring people are going to listen to what comes next because the first statement in itself was remarkable.

Question 2

Topic 2

The 2016 Honda Accord 

I watched a video ad about the new Honda Accord. The video was about a boy who loved cars and go-carts. He always wanted to drive something sporty. But when he got older he go an office job and just drove an average joe car. Then he sees the new Accord at a hotel across the street and it sparks his dream again.

The main point behind this video is that the new improved and redesigned Accord can be your dream car that's in your budget. I learned that just because the product isn't something completely unique or expensive doesn't mean that you can't make it desirable. 

week 1 Question 1

Really the main reason I enrolled in this class was because I wanted to have a class with my good buddy Vee and this class was an elective that applied for both or degrees. Upon my arrival though I could see that this was really going to be a fun class to take because of the modern style, current event based material. Although I'm not really a tech savvy person because things always seem to have problems when I'm using them and no-one else. But I suppose that it's always good t learn how to use this stuff because it's only going to get more complicated as time goes on. I never would have guessed that I would become twitterpated (it's funny if you've seen Bambi) like so many other people my age. My Friends and I always thought that people that used social media were weirdos that didn't have real lives, but I can now see all the marketing possibilities that can be made through this social media stuff.

I'm most interested in the connection that happens between one person and another through marketing. I am not actually a marketing major. I'm majoring in accounting, but that's just so I get a good grasp on hoe to manage my money. I'm planning on being an entrepreneur and will start a business with my two best friends. I want to be my own because I don't think I could survive doing the same thing over and over again. I would get bored out of my gourd. 

my greatest passion lies in anything in the outdoors. I love climbing. Everything, rocks, cliffs, mountains, trees, especially trees. My parents tell me that I started climbing before I could walk. The story goes, that when I was two. My mom told me that I can play outside while she fixed lunch and the next thing she knows, she see's my dad talking to a tree outside the window. It was a hot day and at first my mom thought my dad was just really dehydrated or something. But with closer inspection she saw that about 20 feet in the air I was arguing with my dad about why it was okay that I was climbing trees. ( I was quite a toddler litigator). Other than climbing I like to hunt, fish, trap and ride motorcycles. I also love ultralight backpacking and getting way out in the woods away from people and technology. I'm also a devoted Christian and love seeing all the beautiful things God has made in this world. Because when I'm out backpacking and am looking out over a spectacular sunset or the stars in the sky the only things I can think about is how great my God is.